Official launch of Seclira^® Fly Bait in Greece

Dear colleagues,

We are pleased to inform you that the official launch of Seclira® Fly Bait in Greece took place successfully on Thursday, May 29th, 2025. The event was held at the Stavros Niarchos Foundation Cultural Center (Book Tower Hall) in Athens, introducing BASF’s new product to the Greek market and gathering over sixty (60) customers.

The event was designed to offer a well-rounded and engaging experience for all participants. It opened with welcoming remarks from Vassilis Gounaris – Managing Director, who noted:

“BASF is committed to offering complete and sustainable high-quality solutions at low cost, while contributing to the effective management of public health risks, in cooperation with the relevant authorities and institutions.”

Following that, Spyros Georgiou – AP Business Manager emphasized:

“With Seclira Fly Bait, we are celebrating the arrival of a new product that has finally made it to Greece! We want to further support our partners in achieving success, and from our side, we will continue enriching our portfolio with new and innovative products.”

 

Panagiotis Klitsinaris – Business Development Manager P&SS stated:

“The P&SS product business in Greece is the most comprehensive in Europe. It includes biocides, biostimulants, chelate agents & specialty fertilizers, disinfectants, nitrogen management products for the fertilizer industry, as well as classic insecticides and fungicides with amateur-use approval. We support a wide range of end users including professionals, farmers, livestock producers, and hobbyists.”

The program continued with a Biosecurity session. It was initiated by Professor Christos Balaskas from the Agricultural University of Athens, who spoke on “Biosecurity and its role in modern livestock farming.” As he noted:

“Biosecurity is a top priority for farmers and livestock producers and should be viewed not as a cost, but as an investment.”

The session was completed by Jeferson de Andrade, Technical Business Development Manager at BASF, who presented fly behavior and control strategies and highlighted:

“Flies are a significant public health insect, and their management must be a priority.”

The focus then shifted to Seclira^®. Panagiotis Klitsinaris presented the product’s innovative profile, followed by Lukasz Rosinski, Technical Support Manager at BASF, who shared field experiences and insights on product positioning. He underlined the three main advantages of Seclira:

“Simple and targeted application, colorless and odorless bait, and long-lasting effectiveness.”

The event concluded with an open discussion and final remarks. For those unable to attend in person, a live stream was made available to allow remote participation. A Q&A session followed the presentations, encouraging dialogue and exchange of perspectives among speakers and attendees.

Finally, a networking lunch provided the opportunity for participants to exchange field experiences and discuss future strategies for effective pest management.

Seclira^® event highlights

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